Selling Your St Louis Home

In today's challenging market, selling a St Louis Home can be a treacherous process.  Approximately 50% of listings in the St Louis MLS Expire after not selling. 

Worse, as a measure of how poorly the average St Louis Real Estate Agent is at pricing, more than 500 listings on average reduce their price EVERY WEEK in St Louis County alone.  The market average for an active listing is close to 2.3 price reductions for every listing before it either sells or expires. 

When it comes time to sell your St Louis area home condo or villa, naturally you are looking to achieve the following goals:

     > the best possible price and terms
      > the quickest sale possible
      > the least amount of hassles and inconvenience


In order to achieve these goals, there are several critical elements that you must start off with right from the start of the home selling process; proper pricing, presentation and a written, proven, aggressive listing marketing plan that will make your home stand out from all of other competing St Louis area properties.



The ultimate value that you are able to achieve for your home is relative to a couple of key items including your properties condition, market trends - both for the entire St Louis Metro area, as well as your particular submarket and price range, current active listing competition and most recent sales comparables and finally annual market seasonal trends.  Only armed with all of these key data elements will you be able to establish an appropriate price.

The challenging real estate market makes hiring an experienced top St Louis real estate professional who can provide expert guidance with a proven marketing strategy an absolute necessity. 

Hiring the right top St Louis real estate agent will save you time and money - and more than likely mean the difference between selling or not selling.

Why do so many sellers seemingly make poor decisions when hiring agents? Well, the National Association of Realtors collects data under its annual NAR Profile of Home Buyers and Sellers. In 2010, the Profile suggested the following methods as how Sellers selected the real estate agent used:  

Exhibit 7-1 METHOD USED TO FIND REAL ESTATE AGENT
(Percentage Distribution)

Friend Neighbor or Relative Recommendation 40%
Used Same Agent as Previous (buyer agent and not listing agent?) 24%
Referred through employer or work (relocation) 5%
Visited an Open House 5%
Personal Contact from Agent (Phone, Email, Mail) 5%
Referred by another agent 4%
Saw Contact Info on For Sale By Owner Sign 3%
Direct Mail 3%
Internet Website 3%
Walked Into Real Estate Office / Called Agent on Floor Duty 3%
Newspaper, Yellow pages, or home book ad 2%
Advertising specialty (calendar, magnet, etc.) 1%
Other 5%

The second statistic that is relevant is the fact that 64% of sellers interviewed only 1 (One) real estate agent before listing their home.  20% only interviewed two.  Given the fact that more than 80% of the St Louis Association of Realtors members are struggling to sell any homes in St Louis - less than 1 per month and 25% sold none (zero) in 2009, the average seller does little or no home seller due diligence in picking the 'right' agent for the job of selling their St Louis home.  With these odds and the actual % chosen by referral over 50% by most accounts in St Louis (vs 40% nationally) its no wonder that St Louis Home Sellers struggle to sell their homes on average.

The bottom line:  For a St Louis home seller - just taking a referral from a friend or using a buyer agent from when they purchased their home - generally will result in very poor results - even an expired listing - unless they do their homework and ask great questions about the agents performance, marketing plan and track record.


The Papasan Properties Group's proven listing marketing system has helped 1000s of St Louis homeowners move onto their next destination for more than a decade.  The most recent data from the National Association of Realtors states that more than 90% of buyers are finding homes on the Internet - And this is true for the St Louis housing market as well.  OUR DOMINANT INTERNET presence offers strategic benefits to all St Louis area homeowners who have chosen me to alllow us market their St Louis homes, condos or villas.  A world-wide buyer pool finds the St Louis area home listings we market on our website.  In fact, the buyer of your home, whether from the local area or out of state or the US, may actually be registered on our home search and in our buyer pool database right now!

The Papasan Properties Group Offers…

  •     St Louis' only Hassle Free Listing Program
  •     Highly Accurate proven home pricing and innovative marketing plan
  •     Highest skilled and best trained agents in the St Louis marketplace
  •     Top Notch - Aggressive negotiating skills
  •     Experienced Leadership & Operations Team
  •     Top Level Transaction management - full-time team for contract to close (fall out rate of less than 5%)

Our top St Louis real estate agents focus on being fair and honest in all business dealings. We offer zero hype and simply believe that you serve your clients interests best if you show up and tell the truth - regardless of the outcome.

If this sounds like what you are looking for in selling your St Louis home, contact us today and let’s talk about how we can help you sell your St Louis area home.  

We Know the St Louis Territory…

Are you looking to buy or sell a home in the St Louis area? Let The Papasan Properties Group assist you. Our entire team is here to take care of each and every key and necessary detail, leaving you to focus on moving.

The Papasan Properties Group is here to help you make the right decisions in selling your home, provide guidance with contract and building inspection negotiations and ensure that you close on time. When it comes to St Louis real estate, we know the territory. For access to the best St Louis Real Estate Agents who are experienced and ready to help with your St Louis real estate needs call or email us today at 314.877.8506. Looking for a top St Louis real estate agent, be sure to visit our entire website and selection tools.